Adstra Auto+
Reach automotive audiences with greater precision
Connect with relevant consumers using trusted automotive data and continuously refreshed audiences built for a wide range of automotive marketing needs.
Vehicle ownership insights • Continuously refreshed • Nationwide coverage
Auto Audiences Built to Perform
Vehicle ownership insights
Find confirmed car owners with VIN-based records, not inferred data. Build audiences by make, model, class, style, fuel type, and more.
Precision targeting for every campaign
Customize audiences using ownership attributes, financing data, insurance intent, dealership engagement, and household demographics.
Channel mix with proven impact
Reach automotive audiences across DSPs, CTV, digital advertising, paid social, CRM, direct mail, email, and measurement solutions.
Your buyer's journey begins
before they reach the driver’s seat
Engage buyers when they’re considering a purchase. With trusted data and proprietary modelling, Adstra helps drive success in every campaign.
Why Adstra Auto+
Sourcing & accuracy
Our automotive ownership audiences are built from verified records rather than inferred data, giving marketers a trusted foundation for reaching relevant consumers.
Intent Signals
Adstra combines ownership attributes with daily behavioral data, helping marketers reach both current owners and prospective buyers.
Recency
Vehicle ownership records are refreshed monthly, while in-market automotive shopping behaviors update daily, so your campaigns are always accurate and never stale.
Custom Audience Segments
Need luxury EV shoppers? New parents looking to upsize? Consumers researching financing after purchasing a vehicle? Build custom audiences around your goals.
Discover new auto audiences anytime, anywhere
Adstra Audiences integrate with leading DSPs, making it easy to engage automotive buyers across every stage.
AVAILABLE ANYTIME, ANYWHERE
....EVEN THE WALLED GARDENS
Frequently Asked Questions
Still have questions?
Where does Adstra Auto+ audience data come from?
Our auto audiences combine deterministic ownership records with automotive sales and service data, warranty information, aftermarket repair activity, and online behavioral signals to create highly accurate automotive audiences.
How often is automotive data refreshed?
Vehicle ownership data is refreshed monthly, while behavioral in-market automotive shopping signals update daily to capture active purchase intent.
What automotive audiences can I target?
Popular audiences include vehicle make and model owners, vehicle class, fuel type, luxury and electric vehicle owners, financing shoppers, insurance shoppers, dealership researchers, aftermarket buyers, and custom combinations built around your campaign objectives.
What’s the minimum order size for Adstra's audience data?
Adstra has no minimum order size. An Adstra Auto+ audience specialist can recommend the most efficient audience size and delivery approach based on your campaign goals, budget, and target market.
Where can I activate auto audiences?
Auto audiences are available across major DSPs, CTV providers, paid social platforms, CRM activation, email marketing, direct mail, and measurement environments.
Get started with a free strategy session
Talk with an Adstra Audiences strategist to identify the right ownership and in-market audience strategy for your next campaign.