Adstra Caregivers
Connect with the caregivers who help shape health decisions
Healthcare decisions often extend beyond the patient. Reach the familial caregivers who support and influence those decisions with trusted, privacy-conscious audience data.
Filter by relationship • HIPAA-compliant • Nationwide coverage
Caregiver Audiences Built to Perform
Exclusive caregiver intelligence
Connect with caregivers supporting loved ones across a range of health needs, giving marketers a powerful way to reach the people who influence care decisions.
Build audiences around real-world care
Reach caregivers based on the relationships and health needs most relevant to your campaign, with flexible segmentation designed to support more meaningful connections.
Connect with caregivers across channels
Activate across digital advertising, CTV, social media, CRM, direct mail, email, and measurement platforms for a consistent omnichannel strategy.
Healthcare decisions
go beyond the patient.
Expand your marketing campaigns to include the caregivers supporting their loved ones.
Why Adstra Caregivers
Proprietary modeling
Adstra’s technology identifies familial relationships that traditional datasets cannot, giving marketers completely exclusive caregiver audiences.
Privacy-first healthcare marketing
Every caregiver audience is developed through HIPAA-compliant processes using de-identified health data.
Rich audience attributes
Go beyond age and household income with audiences segmented by caregiver relationship, health condition, prevention behavior, lifestyle indicators, and household characteristics.
Custom audiences at no additional cost
Our team develops custom caregiver audiences tailored to your campaigns.
Available wherever you activate media
Adstra Caregiver Audiences integrate with leading DSPs, making it easy to reach caregivers across your channels.
AVAILABLE ANYTIME, ANYWHERE
....EVEN THE WALLED GARDENS
Frequently Asked Questions
Still have questions?
Where does Adstra's Caregivers audience data come from?
Caregiver audiences are created using Adstra's proprietary identity linking technology, which connects family members to individuals within our HIPAA-compliant health audience. This approach combines healthcare intelligence with deterministic identity to identify likely caregivers.
Is this audience HIPAA-compliant?
Yes. Caregiver audiences are created through HIPAA-compliant processes using de-identified health data. Privacy protections are incorporated throughout audience creation and activation.
Can I request a custom caregiver audience?
Yes. Our audience specialists can create custom caregiver segments based on your campaign goals, target conditions, caregiver relationships, and activation strategy at no additional cost.
Where can caregiver audiences be activated?
Caregiver audiences are available across major DSPs, CTV providers, digital advertising platforms, social media, CRM systems, direct mail, email marketing, and measurement solutions.
Find the right caregiver audience for your campaign
Meet with an Adstra Audiences strategist to discuss your goals, audience strategy, and activation plan.