Adstra Consumer
Reach the consumers who matter to your brand
Activate consumer audiences across digital, social, CTV, direct mail, and emerging channels, powered by Adstra’s flexible and transparent identity infrastructure.
Over 260M individuals • Continuously refreshed • Nationwide coverage
Consumer Audiences Built to Perform
A market as large as your goals
Reach U.S. consumers across markets with audience data built for acquisition and targeted outreach use cases.
Greater precision for every campaign
Build consumer segments using the attributes that matter most, including interests, life milestones, household characteristics, and channel preferences.
Channel mix with proven impact
Activate consumer audiences across acquisition, CRM, direct mail, email, digital media, CTV, social, suppression, and measurement workflows.
Engage consumers
looking to buy today.
Stop wasting campaign money and time on guesswork. Build a robust audience of real people already interested in your offerings.
Why Adstra Consumer
Sourcing
Audiences are built from multi-sourced data, vetted and validated quarterly by a global risk and fraud prevention provider.
Compliance
Adstra integrates privacy across all audiences, with records suppression-listed against national do-not-contact registries and current with state-level privacy mandates.
CCPA Compliant • CAN-SPAM • TCPA • AICPA SOC 2
Recency
Data sets are enriched and resolved each month, so outreach campaigns avoid stale information and reduce wasted spend.
Customization
Curate data from omnichannel sources, access bespoke audience lists, and focus on the attributes that actually matter to consumer audiences.
Discover new consumer audiences anytime, anywhere
Adstra Audiences integrate with leading DSPs, making it easy to engage travelers at every stage.
AVAILABLE ANYTIME, ANYWHERE
....EVEN THE WALLED GARDENS
Frequently Asked Questions
Still have questions?
Where does your consumer audience data come from?
Adstra’s consumer audience data is compiled from multiple trusted sources, including public records, consumer-reported information, transactional and behavioral signals, and other proprietary data sources. These inputs are validated, modeled, and regularly updated to create accurate consumer audience segments based on demographics, interests, lifestyles, purchase behaviors, and other relevant attributes. All data is sourced and used in accordance with applicable privacy laws and industry standards.
How do you ensure CCPA and TCPA compliance?
Adstra supports CCPA and TCPA compliance through responsible data sourcing, privacy governance, consumer opt-out processes, suppression controls, and clear data-use requirements. Because TCPA obligations can vary by channel, campaign, and type of consent obtained, marketers should confirm that each use case meets applicable consent and contact requirements before activation.
How often is this list refreshed?
Adstra’s consumer audience data is regularly refreshed to maintain accuracy and recency, with in-market shopping signals updated daily. Update frequency may vary by attribute and source, helping marketers reach consumers using the most current information available.
What's the minimum order size?
Adstra has no minimum order size. An Adstra audience specialist can recommend the most efficient audience size and delivery approach based on your campaign goals, budget, and target market.
What formats and delivery options are available?
Adstra's audiences can support omnichannel activation across direct mail, email, digital advertising, connected TV, and other campaign channels. Audiences can also be activated through leading demand-side platforms or delivered as custom audience lists based on your campaign requirements. Available formats, fields, match keys, and delivery specifications will depend on the selected data and activation method.
Get started with a free consultation
Connect with an Adstra data specialist for a privacy-safe discussion of your target consumer profile. We’ll help you refine your audience and identify your most effective activation channels.