Adstra Health
Reach the health audiences that matter
Connect with relevant consumers across a broad range of health and wellness interests.
HIPAA-compliant • Continuously refreshed • Nationwide coverage
Health Audiences Built to Perform
Reach the right health and wellness audiences
Connect with relevant consumers using trusted health and wellness audience data designed to help marketers extend reach and make every campaign more relevant.
Build audiences around your campaign goals
Choose from a broad range of health-focused segments and customize audiences to align with your campaign objectives, targeting strategy, and desired reach.
Put privacy at the center
Reach HIPAA-compliant health and wellness audiences with data and solutions designed for responsible marketing, helping you connect with relevant consumers while keeping privacy at the forefront.
Start engaging
health audiences.
Connect with an Adstra Audiences specialist to identify the health audiences and channels that fit your campaign goals.
Why Adstra Health
Sourcing & accuracy
Adstra uses advanced modeling to help marketers reach relevant health audiences based on a more complete view of their likely health and wellness interests.
HIPAA Compliance
Health audiences are developed through privacy-safe modeling using de-identified healthcare data and secure clean room technology.
Recency
Models are continually enhanced with healthcare, claims, pharmaceutical, and clinician-administered survey signals to maintain audience quality over time.
Powered by Conexa
Adstra audiences perform better because they are built better. Powered by Conexa, our identity resolution foundation.
Discover new health audiences anytime, anywhere
Adstra Audiences integrate with leading DSPs, making it easy to engage health audiences across every stage.
AVAILABLE ANYTIME, ANYWHERE
....EVEN THE WALLED GARDENS
Frequently Asked Questions
Still have questions?
Are the health audiences HIPAA compliant?
Yes. Adstra Health audiences are developed and managed through HIPAA-compliant processes and platforms.
Audience development uses privacy-safe modeling, de-identified healthcare data, and secure clean room technology to help healthcare marketers reach relevant consumers without exposing personally identifiable health information.
Adstra’s approach is designed to support precise, privacy-conscious healthcare audience targeting while reducing regulatory risk.
What types of health audiences are available?
Adstra offers a broad range of consumer health and wellness audiences designed to support healthcare advertising and marketing. Advanced modeling spans health condition propensities, therapies, preventive care, wellness, and other health-related priorities, giving marketers greater flexibility to reach the audiences most relevant to their campaigns.
Can I create custom health audiences?
Yes. Adstra supports custom health audience creation for specific healthcare marketing and campaign objectives.
What’s the minimum order size for Adstra's audience data?
Adstra has no minimum order size. An Adstra Audiences strategist can recommend the most efficient audience size and delivery approach based on your campaign goals, budget, and target market.
Where can I activate health audiences?
Adstra Health audiences are built for omnichannel healthcare marketing activation. Audiences can be activated across leading DSPs, digital advertising, CTV, social media, CRM onboarding, email, direct mail, and identity partners, helping marketers maintain a consistent target audience across paid media and direct marketing channels.
Get started with a free strategy session
Connect with an Adstra Audiences specialist to identify the health segments and activation strategy best suited to your campaign goals.