Adstra HCP
Engage verified healthcare professionals with specialty-level targeting
Connect with physicians, nurses, pharmacists, physician assistants, dentists, and allied healthcare professionals through NPI-validated audience data.
4.3M+ NPI-validated HCPs • Continuously refreshed • Nationwide coverage
HCP Audiences Built to Perform
Comprehensive coverage of U.S. healthcare professionals
Reach more than 4.3 million healthcare professionals tied to NPI records, so you know you’re engaging real individuals every time.
Verified professionals with NHI confirmation
Unlike predictive audiences, Adstra HCP audiences are built using actual professional records, so you don’t waste spend on irrelevant engagement.
Channel mix with proven impact
Activate healthcare professionals across acquisition, CRM, direct mail, email, digital media, CTV, social, suppression, and measurement workflows.
Reach healthcare professionals
ready to convert
Identify and build your ideal audience with the industry’s most comprehensive healthcare professional audience.
Why Adstra HCP
Sourcing & accuracy
Adstra combines National Provider Identifier (NPI) data with licensing, credentialing, CMS, PECOS, DEA, and additional professional data sources to build deterministic healthcare professional audiences.
Compliance
All records are suppression-listed against national do-not-contact registries and audited quarterly by a third-party compliance firm.
Recency
Healthcare provider records are refreshed monthly to reflect licensing updates, new practitioners, specialty changes, and other professional information that helps maintain audience accuracy.
Powered by Conexa
Adstra audiences perform better because they're built better. Powered by Conexa, our identity resolution foundation.
Discover new healthcare professional audiences anytime, anywhere
Adstra Audiences integrate with leading DSPs, making it easy to engage healthcare professional audiences across every stage.
AVAILABLE ANYTIME, ANYWHERE
....EVEN THE WALLED GARDENS
Frequently Asked Questions
Still have questions?
How do you source your healthcare professional data?
Adstra HCP audiences are built from various authoritative healthcare professional data sources, including State Licensing Bureaus and credentialing data. Adstra connects these sources to create deterministic, NPI-validated healthcare professional audiences and updates HCP data monthly to help maintain accuracy.
Adstra provides coverage of more than 4.3 million NPI numbers tied to individual healthcare professionals
Which healthcare professionals can I engage?
Adstra HCP audiences provide comprehensive coverage across healthcare professional types and specialties.
Marketers can reach physicians, nurses, nurse practitioners, physician assistants, pharmacy professionals, dental professionals, and allied health practitioners. Specialty targeting includes areas such as primary care, pediatrics, emergency medicine, orthopedics, surgery, psychology, physical therapy, occupational therapy, social work, and many more.
Additional physician specialties can also be created as custom audiences upon request.
Can HCP audiences be customized?
Yes. Adstra can build custom HCP audiences around specific healthcare marketing objectives. In addition to targeting healthcare professionals by provider type and specialty, Adstra can match a target company or NPI list to its offline data to identify relevant healthcare professionals.
Additional physician specialties are also available as custom segments, giving healthcare marketers greater flexibility to reach the precise HCP audiences their campaigns require.
What’s the minimum order size for Adstra's audience data?
Adstra has no minimum order size. An Adstra HCP audience specialist can recommend the most efficient audience size and delivery approach based on your campaign goals, budget, and target market.
Where can I activate HCP audiences?
Adstra's HCP audiences are designed for flexible, omnichannel healthcare marketing activation. Audiences are available across major media and advertising platforms, including digital and programmatic environments, walled gardens, and TV platforms, helping marketers reach healthcare professionals wherever their campaigns run. Adstra’s audience infrastructure is built to support consistent activation across advertising channels.
Get started with a free strategy session
Connect with an Adstra Audiences specialist for a discussion of your ideal healthcare professional audience. We’ll help you refine your targeting and identify your most effective activation channels.