There’s more potential in your customer data
Adstra’s Identity Health Assessment reveals gaps in your first-party data and shows where stronger identity can create more opportunities to reach and activate your customers.
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Know where your data stands before you activate
Run directly in your cloud environment, the Identity Health Assessment gives you a clear read on your customer data's connectivity and activation potential — no guessing at match rates, no discovering the gaps mid-campaign.
- ✓Where records are well-connected, and where they're fragmented
- ✓What's limiting matchability and addressability today
- ✓How ready your first-party data is for suppression, personalization, and measurement
Get it where you already work
Databricks
Run the Identity Health Assessment as a native app inside Databricks. Get a diagnostic of your first-party data's identity health without moving data outside your environment.
Find it on Databricks Marketplace →Snowflake
Deploy the Identity Health Assessment as a Snowflake Native App. Evaluate your customer data directly in your Snowflake environment with full data residency and governance.
Find it on Snowflake Marketplace →FAQ
What is an Identity Health Assessment?
An Identity Health Assessment evaluates your first-party customer data against Adstra’s Conexa Identity Network to show the health and completeness of your identity signals – and where opportunities exist to improve addressability and activation.
What will I learn from the assessment?
You’ll get a clearer picture of your customer data, including identity coverage, gaps, duplication, and the potential to add signals that help you recognize and reach more of your customers across channels.
What types of identity signals does the assessment evaluate?
The Identity Health Assessment evaluates the identity signals in your first-party data and identifies opportunities to expand coverage across signals such as:
- Name and postal address
- Email addresses
- Phone numbers
- Hashed emails (HEMs)
- Mobile advertising IDs (MAIDs)
- Connected TV (CTV) IDs
- IP addresses
- Universal IDs
This helps you understand not only what identity signals you have today, but where additional signals could increase addressability and activation potential.
What happens after the Identity Health Assessment?
Your results will highlight where stronger identity could create the most value. From there, you can determine how Adstra’s Conexa identity solutions can help you improve your identity foundation and put more of your customer data to work.
How do I get started?
Getting started is easy. You can begin an Identity Health Assessment directly through your preferred environment – Databricks or Snowflake – or connect with Adstra and our team will be happy to help you get started.