Adstra Travel
Reach travelers while plans are still taking shape
Build a marketing strategy fueled by travel-related search data and intent signals. Engage consumers actively evaluating travel purchases and get connected before they book.
Updated Daily • Powered By 90% of Accessible U.S. Devices • Nationwide Activation
Travel Audiences Built to Perform
Capture active travel intent
Identify consumers actively researching trips and comparing travel options and reach them at exactly the right moment.
Find the travelers who fit your campaign
Target audiences by airline preference, destination, booking platform, vacation type, car rental activity, and more.
Manage every travel vertical
Access rich data for every aspect of trip planning, from selecting travel insurance to choosing a restaurant.
Find travelers
early in their journey.
Engage consumers at the beginning of their planning process and beat competitors hoping to attract the same group.
Why Adstra Travel
Built on real travel behavior
Travel audiences are updated daily and powered by behavioral data collected across more than 90% of accessible U.S. devices, helping marketers identify consumers who are actively researching travel rather than relying on historical purchases alone.
Flexible audience segmentation
Build audiences around airlines, hotels, cruises, vacation rentals, destinations, booking platforms, luxury travel, family vacations, business travel, honeymoon planning, weekend getaways, ski trips, experiential travel, and more.
Ready for omnichannel activation
Adstra's travel audiences activate across DSPs, CTV, social media, CRM platforms, direct mail, email, and measurement solutions using deterministic identity infrastructure.
Custom audiences at no additional cost
Need luxury travelers researching Europe? Families planning theme park vacations? Business travelers comparing airlines? Our audience specialists build custom travel audiences aligned to your objectives.
Reach travel audiences anytime, anywhere
Adstra Audiences integrate with leading DSPs, making it easy to engage travelers at every stage.
AVAILABLE ANYTIME, ANYWHERE
....EVEN THE WALLED GARDENS
Frequently Asked Questions
Still have questions?
Where does Adstra's travel audience data come from?
Travel audiences are powered by online behavioral data collected across more than 90% of accessible devices in the United States. Data sources include direct publishers, analytics partnerships, ad tech integrations, and more than one billion URLs crawled each month to identify active travel intent.
How often are travel audiences refreshed?
Travel audiences are updated daily to reflect current travel research and shopping behavior, helping marketers engage consumers while purchase intent is still active.
What travel audiences are available?
Available segments include airline travelers, hotel shoppers, cruise travelers, vacation rental users, destination researchers, business travelers, luxury travelers, honeymoon planners, family vacation planners, ski travelers, spa travelers, casino travelers, weekend getaway planners, car rental shoppers, and additional custom audiences.
Can travel audiences be customized?
Yes. Adstra creates custom travel audiences based on destinations, travel behaviors, booking preferences, demographics, and campaign objectives at no additional cost.
Where can travel audiences be activated?
Travel audiences are available across major DSPs, CTV providers, digital advertising platforms, social media, CRM systems, direct mail, email marketing, and measurement solutions.
Your next customer is already planning their trip.
Meet with an Adstra audience specialist and learn how you can build an audience tailor-made for your travel campaign.