Finding The Right Balance With Adstra’s Data Model

February 1, 2021 This week’s article is written by Pam Perron, Chief Human Resources Officer at Adstra. 2020 was a transformative year for every business, forcing a reimagining of culture andcollaboration from the ground up. The challenges of the past year have also reaffirmed a lotabout what we value in the unique atmosphere we’ve built […]

From Untrusted to Overtrusted: How Marketers Must Rethink Their Data (Again)

A human hand shakes a virtual hand, suggesting a data-driven marketing partnership

22 January 2021 New Thoughts, New Ideals This week’s New Thoughts, New Ideals column was written by Charlie Swift, EVP Head of Marketing & Account Management at Adstra Data-driven marketing has come a long way in just two decades, from a largely distrusted discipline to accepted table stakes for any advertising campaign. As an industry, […]

Marketers Have Successfully Pivoted to First-party Data, But Struggle to Deploy It

A crowd of people with floating blue frames over their faces, suggesting that each person represents valuable data assets

DIGIDAY, December 3, 2020 By Andy Johnson, Chief Data Officer, Adstra Brands and agencies have seen the writing on the wall for a long time. First-party data rules, in today’s privacy-centric, consumer-driven world — and marketers have pivoted accordingly. They’ve done the work. The problem is, now that they’ve made difficult adjustments to how they […]

Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra

By MTS Staff Writer – Nov 16, 2020  New Partnership Brings Scalable Identity-Based Matching Capabilities Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra direct […]

Prepare Yourself Now to Navigate the Future of Secure Data Sharing

Abstract illustration of various logos, representing secure data sharing

Balancing the challenges of doing more with data while protecting consumer privacy By Curt Blattner, VP of Channel Partners, Adstra Marketers are being thrust into a new era defined by first-party data and identity—an era that requires maximum (and maximally secure) portability of online and offline, known and unknown, channels. Marketers need a way to […]

Adstra Launches First Portable Data Module, Enabling Brands to Orchestrate Data Safely Behind Their Firewalls

Abstract representation of digital portable data modules

New module makes it possible for brands to realize the full potential of first-party identity data without sending it outside their own systems Email Print Friendly ShareOctober 08, 2020 11:00 ET | Source: Adstra NEW YORK, Oct. 08, 2020 (GLOBE NEWSWIRE) — Adstra, the first Data Bureau designed to help marketers orchestrate data across all dimensions of their efforts, today announced […]

Demystifying First-Party Data in the Privacy-First Era

A hand reaches for floating logos that represent first-party data points

MAGIC, MYTHS, AND HYPE CYCLES: 2020 HAS NO SHORTAGE OF FALSE PROMISE The 2020s are going to be different. Facing the deprecation of cookies and IDFAs, and a new era of privacy regulation, marketers are being thrust into a new era defined by first-party data and identity. By extension, that means this new era that […]