Marketing in an Unpredictable World: Why Audience-First Strategies Are the Key to Responsibility and Responsiveness
by Charlie Swift, General Manager, Adstra ServicesFebruary 4, 2025 It’s cliche by now, but it’s true: change is the only constant in marketing. Whether it’s the rising frequency of climate-driven disasters or sudden shifts in the media ecosystem, the job of marketing is increasingly one of managing the unpredictable. From the immediate fallout of wildfires, […]
Match Rates Don’t Necessarily Mean Campaign Results
As advertisers look for new ways to use their first party data sets, they are increasingly exploring clean rooms and other privacy-friendly matching programs. The ability to match two data sets and find overlap is widely seen as a privacy friendly way to expand an audience for targeting, but, while match rates are helpful, they […]
Financial Case for Identity
CMOs today are well aware that they need identity solutions to bring their marketing efforts to life. As marketing and advertising expand across new and emerging channels, brands are looking to unite their consumer touchpoints both in understanding and experience. This includes a desire to deliver clear and consistent messaging, recognize customers efficiently within the […]
Preboarding
Case Study – Preboarding on “TikTok” Download Now by Bryan MacDonaldEVP, Head of Product& Digital Operations ‘Preboarding’ is the secret to unlocking first-party data While there’s consensus on the importance of first-party data, very few organizations are building and implementing effective first-party data strategies right now. Part of the issue is that brands actually need […]
ALC Becomes Adstra, Establishing A New Standard In Data Orchestration
NEW YORK, June 17, 2020 (GLOBE NEWSWIRE) — ALC, recognized as a leader in first-party consumer data products and services, today announced a new branding and go-to-market approach as Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra is built for agility, extensibility, and cost-effectiveness, encompassing […]
Meet ALC, The Data Broker You Probably Didn’t Know Existed (Yet)
ALC may be one of the biggest first-party data companies you have never heard of — but that’s about to change. Founded in 1978 as American List Counsel, ALC started life as a provider of data services to direct marketers, which back then primarily meant developing customized consumer data files to support postal campaigns. But CIP […]