WTF is Composable Identity?

This WTF guide, sponsored by Adstra, explores how composable identity is changing how marketers target and engage consumers across a fragmented ecosystem, future-proofing their marketing strategies against industry and regulatory changes. Download Now This guide was originally posted on Digiday.

Mastering the Subscription Model

The subscription model is built on recurring revenue, but sustainable growth depends on three critical pillars: acquisition, retention, and lifetime value (LTV). Download Now

The Power of Data in Media Activation

Brand Innovators at CES 2025 Enjoy this inspiring discussion from our Marketing Leadership Summit in Las Vegas, hosted by the Wynn, featuring key insights and strategies from these industry leaders: Michael Dobson, Global Chief Digital Officer, AMS Andy Johnson, Chief Data Officer, Adstra Jim Keller, CRO, Fuse Media Moderated by: Inna Kern, VP, Media Strategy […]

Mapping the Multi-ID Landscape

The advertising industry is currently navigating through a transformative phase, driven by significant changes in technology and regulation. This necessitates a fresh approach to mapping the advertising value chain. Download Now