Put Identity Intelligence to Work
Accelerate time to value by reducing the friction between your customer data and marketing outcomes.
LOCATION
New York, New York
DATE
October 5 to 8, 2026
Let’s Connect
See it in action at Advertising Week
Discover how Adstra's Identity Intelligence reveals opportunity, sharpens decisions, and drives growth.
Cloud Data Collaboration
Bring identity resolution directly to your data in Databricks and Snowflake, reducing friction and accelerating time to value.
ID Connection Strength
Gain unmatched visibility into identity linkages, helping marketers tune precision and scale for activation, enrichment, measurement, and analytics. → Learn More
ID Translator: Next-Gen Onboarding
ID Translator helps brands deterministically translate between ID spaces for activation and measurement utilizing our patented process while keeping privacy-safe data control at the center.
Identity for AI
ID Translator helps brands translate between ID spaces for activation and measurement while keeping privacy-safe data control at the center.
Adstra Audiences, powered by Conexa
Give AI a richer, more connected understanding of your customers with trusted identity and data at the foundation.
Meet the Team
Rick Erwin
Chief Executive Officer
Andy Johnson
Chief Data Officer
Patrick Roman Gut
SVP, Head of New Business
Michelle Galvan
VP, Growth Marketing
Arianna Prochak
Director, Data & Identity
Elizabeth Morrill
Director, Product Marketing
Jennifer Andre
Director, Adstra Audiences
JP Torres
Director, Data & Identity
Lori Magill-Cook
EVP, Data & Identity
Sam Coltrane
Director, Data & Identity
Shannon Vesprani
Director, Adstra Audiences
Yosh Pastrana
Director, Data & Identity
FAQ
What is dynamic identity in marketing?
Dynamic identity is a continuously evolving view of the customer, built from real-time interactions across channels. Instead of relying on static profiles, it reflects how people actually behave and engage over time.
How does identity resolution work across online and offline data?
Modern identity resolution connects digital and offline signals into a unified view, allowing marketers to recognize and engage consumers consistently across devices, channels, and environments.
What is ID Connection Strength, and why does it matter?
ID Connection Strength measures how strongly two data points are linked. With transparent connection strength scores, marketers can intentionally balance precision and scale based on their specific use case.
How do clean rooms support marketing growth?
Clean rooms enable privacy-safe data collaboration between brands and partners, unlocking new opportunities for insight, activation, and measurement without exposing raw data.
What makes high-quality marketing audiences different?
High-quality audiences are built on strong identity foundations, not commoditized segments—resulting in more precise targeting, better performance, and more meaningful engagement.
How does B2B2C marketing work?
B2B2C identity connects professional and consumer signals to create a more complete view of business buyers as real people. With Adstra’s offering, professional context from Dun & Bradstreet can be connected to Adstra’s consumer identity data, helping marketers understand where audiences work, live, and engage. For B2B marketers, that means moving beyond work-only identifiers, like business email or job title, to uncover richer audience insights, build more relevant segments, and reach buyers across more channels.