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Meet ALC, The Data Broker You Probably Didn’t Know Existed (Yet)

July 1, 2019

Charlie

The Donor Acquisition Trap: When Efficiency Becomes the Enemy of Growth

Cannes Lions 2026 Is Here and Adstra Is Showing Up With Momentum

Adstra Delivers Identity Intelligence Through Databricks to Help Marketers Turn First-Party Data Into Activation-Ready Audiences

ALC may be one of the biggest first-party data companies you have never heard of — but that’s about to change.

Founded in 1978 as American List Counsel, ALC started life as a provider of data services to direct marketers, which back then primarily meant developing customized consumer data files to support postal campaigns.

But CIP acquired the company last year and appointed former Acxiom co-president Rick Erwin as CEO to accelerate a new vision centered on the intersection of identity data and digital marketing.

Allison Schiff, AdExchanger, recently interviewed Erwin about the state of the industry and the vision for ALC. Read the complete article here and find out why you may not know ALC yet. https://adexchanger.com/data-exchanges/meet-alc-the-data-broker-you-probably-didnt-know-existed-yet/

About Adstra

Adstra is a leading provider of composable identity solutions, empowering brand marketers, advertising agencies, publishers and platforms with flexible, scalable options that seamlessly integrate within today’s data ecosystems. Adstra’s preconnected omnichannel identity graph and readily available digital audiences enable clients to recognize and engage customers across all touchpoints with unprecedented precision. By bridging fragmented data and comprehensive identity resolution needs, Adstra unlocks deeper customer insights, enhances personalization, and maximizes ROI across channels.