Data-Driven Donor Acquisition Expertise
We help nonprofit organizations grow by finding and activating new audiences with a data-agnostic strategy tailored to your growth goals.
Donor Acquisition: Grow your donor base
We drive smarter donor acquisition through advanced targeting and data optimization – sourcing audiences across 1st, 2nd, and 3rd-party data providers – to expand reach, diversify your donor base, and maximize long-term net value.
Donor Monetization: Grow revenue from existing relationships
By using data to better understand donor behavior and intent, we can work to improve engagement, increase retention, and expand lifetime giving.
Data Enrichment & Profiling: Complete your donor profile
Enhance your donor file with rich consumer attribute data to uncover high-value prospects, sharpen segmentation, and scale acquisition with confidence.
Campaign Analytics: Drive smarter acquisition
Optimize acquisition with predictive insights, smarter budget allocation, and a clearer view of campaign performance drivers, so you can invest confidently and maximize ROI.
Merge Services: Consolidate donor records
Our merge services help organizations consolidate donor records and prepare mailing data with greater accuracy and efficiency. Better data quality leads to more personalized outreach, lower mailing waste, and stronger campaign performance.
Meet the Team

Britt Vatne
President, Account Management .

Susan Packard
VP, Business Development .

Alicia Abels
VP, Donor Acquisition .

Jill Amato
Senior Account Director,
Data Services & Analytics
.

Ashley Moore
Senior Account Director .

Kerry Fischette
Vice President .

Justin Brimeyer
Account Manager,
Performance Marketing
.

Suzanne Forman
Performance Marketing
Portfolio Strategist
.

Sara Jones
Manager, Client Support &
Program Administration
.
FAQ
How quickly can I start seeing results from Adstra’s donor acquisition services?
While timelines vary by campaign and objective, Adstra focuses on rapid audience discovery, activation, and analytics to drive measurable performance improvements as soon as your strategies and data are live.
Does Adstra offer data processing and data management services?
Yes, Adstra provides full-service data processing, including list fulfillment, advanced merge/purge, matchback, data overlay, profiling, and premium NCOA, along with compliant data management that helps you expand and responsibly monetize your first-party data.
How does the Adstra Tag work?
The Adstra Tag captures anonymous website visitor data and matches it to addressable audiences. You can then retarget and activate those prospects across channels to drive incremental acquisition.
What types of data does Adstra work with?
Adstra’s services are data-agnostic, meaning we use the best sources available – including first-party, third-party, and premium curated data – selected to fit your specific use case and acquisition goals.
What does “data-agnostic” mean?
Adstra doesn’t own or participate in a data co-op, which means we’re never biased toward one dataset. We evaluate and recommend the providers that best fit your strategy and acquisition objectives.
Let's Connect
Explore how Adstra can help you unlock personalized engagement and drive measurable growth.