See you in Cannes!
Introducing Identity Intelligence
Discover composable identity built on the transparency and control marketers have always deserved.
LOCATION
Cannes, France
DATE
22 to 26, June 2026
Let’s Connect
Turn transparency into outcomes
Adstra's Identity Intelligence reveals opportunity, sharpens decisions, and drives growth.
Dynamic identity resolution
The Conexa Identity Network continuously resolves signals across channels, connecting digital and offline behaviors into a dynamic, ever-evolving identity foundation.
ID Connection Strength for total transparency
Gain unmatched visibility into identity linkages, helping marketers tune precision and scale for activation, enrichment, measurement, and analytics. → Learn More
ID Translator: Escape the black box
ID Translator helps brands translate between ID spaces for activation and measurement while keeping privacy-safe data control at the center.
Clean rooms as a growth catalyst
Clean room collaboration unlocks new insights, activation, and measurement—turning connected data into scalable, repeatable growth opportunities.
B2B2C Identity: New opportunities for activation
People move seamlessly between their professional and personal lives, and identity should reflect that. Adstra and Dun & Bradstreet connect professional and consumer context to help marketers better understand real people, uncover new audiences, and activate with greater relevance.
Adstra Audiences, powered by Conexa
Powered by Conexa, Adstra Audiences deliver precision and differentiation, helping marketers move beyond commoditized segments to reach real people.
Meet the Team
Lance Brothers
Chief Revenue Officer
Andy Johnson
Chief Data Officer
Patrick Roman Gut
SVP, Head of New Business
FAQ
What is dynamic identity in marketing?
Dynamic identity is a continuously evolving view of the customer, built from real-time interactions across channels. Instead of relying on static profiles, it reflects how people actually behave and engage over time.
How does identity resolution work across online and offline data?
Modern identity resolution connects digital and offline signals into a unified view, allowing marketers to recognize and engage consumers consistently across devices, channels, and environments.
What is ID Connection Strength, and why does it matter?
ID Connection Strength measures how strongly two data points are linked. With transparent connection strength scores, marketers can intentionally balance precision and scale based on their specific use case.
How do clean rooms support marketing growth?
Clean rooms enable privacy-safe data collaboration between brands and partners, unlocking new opportunities for insight, activation, and measurement without exposing raw data.
What makes high-quality marketing audiences different?
High-quality audiences are built on strong identity foundations, not commoditized segments—resulting in more precise targeting, better performance, and more meaningful engagement.
How does B2B2C marketing work?
B2B2C identity connects professional and consumer signals to create a more complete view of business buyers as real people. With Adstra’s offering, professional context from Dun & Bradstreet can be connected to Adstra’s consumer identity data, helping marketers understand where audiences work, live, and engage. For B2B marketers, that means moving beyond work-only identifiers, like business email or job title, to uncover richer audience insights, build more relevant segments, and reach buyers across more channels.