The Donor Acquisition Trap: When Efficiency Becomes the Enemy of Growth
A decade ago, cooperative databases provided a smart shortcut, an efficient, cost-effective way to acquire new donors at scale. Organizations fed their best donors into the co-op, modeled against them to find look-alikes, and targeted those prospects in their new donor acquisition programs. The process delivered new donors to individual organizations, but not necessarily new […]
Cannes Lions 2026 Is Here and Adstra Is Showing Up With Momentum
Cannes Lions week is one of those moments where the industry pauses to take stock, and asks: where are we actually headed? This year, that question feels more loaded than usual. The conversations happening on the Croisette this week – about data ownership, infrastructure trust, and what independence really means in a consolidating market – […]
Adstra Delivers Identity Intelligence Through Databricks to Help Marketers Turn First-Party Data Into Activation-Ready Audiences
With Conexa for Databricks, marketers can assess identity health, resolve customer records, and enrich first-party data within their Databricks environment — making it easier to close data gaps and prepare audiences for activation. Summary: Start with a clear picture: Adstra’s Identity Health Assessment (IHA) shows marketers where their customer data is strong, where it’s incomplete, […]
Adstra Named One of Fortune’s 2026 Best Workplaces in New York
We’re excited to share that Adstra has been named one of Fortune’s 2026 Best Workplaces in New York™. While we’re honored by the recognition itself, what makes it especially meaningful is where it comes from: the people who work here every day. Their feedback reflects the kind of workplace we’ve worked intentionally to build—one grounded in trust, collaboration, and the […]
The $1 Trillion Compliance Tax — and the Companies That Aren’t Paying It
Advertising Week: May 8, 2026 By Jason Bier, General Counsel & Chief Privacy Officer, Adstra Most data teams treat privacy regulation like a fire alarm. React when it goes off, reset when it stops, go back to what you were doing. That model made sense when there was one law to track. There are now […]
What to Expect from SubSummit 2026
by Charlie Swift, General Manager, Adstra Services Most subscription conferences tell you what happened. SubSummit tells you what’s next and this year, the conversation is one Adstra has been in the middle of for a while now. I’ll be at SubSummit in Kansas City, May 13-15, and here’s what I’m watching for. Acquisition Is Back […]
Refining an Audience Can Sometimes Lead to Decreased ROI. Audience Expansion Can Help to Mitigate the Problem.
Cynopsis – Media’s First Morning Read: April 8, 2026 By Charlie Swift, General Manager, Adstra Services Most lead generation strategies are built on a flawed premise — that the path to better performance is a smaller, cleaner, more refined audience. Marketers layer on criteria, tighten parameters, and chase the “perfect” prospect. Every time they do, […]
What POSSIBLE 2026 Reinforced About Where Marketing Is Heading
By Lance Brothers, CRO, Adstra The marketing industry has already aligned on what good looks like. Transparent data, portable infrastructure, AI you can actually audit. POSSIBLE 2026 gave that alignment a room, and the conversations it generated were worth having. I’ve spent my career across the full arc of advertising, from audience measurement at Nielsen […]
The Lead Gen Industry Just Told Us Exactly What It Needs. Here’s What We Heard at LeadsCon 2026.
By: Charlie Swift, General Manager, Adstra Services LeadsCon 2026 marked our first year at the show, and it set a high bar for every event that follows. Three days at the MGM Grand in Las Vegas, surrounded by the people who actually run lead generation at scale: performance marketers, platform builders, data engineers, and brand-side […]
Five Things the 2026 Nonprofit Fundraisers Symposium Made Impossible to Ignore
By: Susan Packard, VP Business Development and Tom Fleming, Senior VP, Donor Acquisition Last week, the Adstra Nonprofit team joined senior fundraising and marketing leaders at the 2026 Nonprofit Fundraisers Symposium in Washington, D.C. The three-day event, hosted by The Nonprofit Alliance and DMAW, brought together professionals with 10+ years of experience to tackle the sector’s […]