Adstra’s Publishing Trends Report: 1st Half 2025

We’ve put together our latest Publishing Trends Report, built on real performance data from the first half of 2025. It highlights what’s working today and how those insights can help shape and inform your next wave of acquisition efforts. Download Now

The Challenger Brand’s Guide to Winning Q4

The holiday season is the ultimate proving ground for high-growth DTC brands.  Adstra’s composable identity platform is built for the Challenger – fast to deploy, low-lift, and focused purely on measurable ROI. This guide details how to leverage Conexa Workspace to secure audience, protect margin, and guarantee customer loyalty through the most competitive time of […]

The Challenger Brand’s Blueprint to Scalable Growth

A busy crosswalk. The Business of Content Podcast featuring Rick Erwin

For too long, the most powerful identity and data technology has been reserved for the biggest players. Challenger brands — ambitious, innovative, and customer-driven — have had to compete without access to the same tools. Inside, you’ll find practical strategies tailored for growth, so you can scale smarter, faster, and with confidence. Download Now

WTF is Composable Identity?

This WTF guide, sponsored by Adstra, explores how composable identity is changing how marketers target and engage consumers across a fragmented ecosystem, future-proofing their marketing strategies against industry and regulatory changes. Download Now This guide was originally posted on Digiday.

Mastering the Subscription Model

The subscription model is built on recurring revenue, but sustainable growth depends on three critical pillars: acquisition, retention, and lifetime value (LTV). Download Now

Mapping the Multi-ID Landscape

The advertising industry is currently navigating through a transformative phase, driven by significant changes in technology and regulation. This necessitates a fresh approach to mapping the advertising value chain. Download Now