Adstra x Databricks
Accelerate the path from data to growth
Resolve, enrich, and activate customer data with trusted identity intelligence — directly within your Databricks environment.
One identity layer, no data movement
Most identity tools ask you to move data somewhere else to fix it. Conexa doesn't — it runs as a native app inside Databricks, so records get resolved, enriched, and made activation-ready without ever leaving your environment.
Identity Health Assessment
A free diagnostic that shows you where your data stands before you spend anything to fix it.
Identity Resolution + Enrichment
Row-level resolution links people, households, devices, emails, and offline IDs into one trusted profile. Append third-party attributes to strengthen segmentation and personalization.
Conexa Relay
No need to send your data anywhere. Adstra appends the right IDs in place and delivers them directly to your activation destination.
The result is one resolved profile, delivered straight to your activation destination — no extra steps in between.
Customer 360 Resolution
Link people, households, devices, emails, and offline IDs into trusted profiles.
Activation & Personalization
Create better audiences for campaigns and agentic workflows without leaving Databricks.
Measurement & Optimization
Deduplicate reach, suppress waste, and connect campaign outcomes back to profiles.
Profile Enrichment
Append 3rd party attributes and identifiers to strengthen segmentation and personalization.
Because it's Databricks-native, there's no crosswalk logic or ID transcoding to manage — and match logic stays transparent enough to feed your own AI models, not a black box you have to trust blindly.
Start Here
Know where your data stands before you activate
Run directly in Databricks, the Identity Health Assessment gives you a clear read on your customer data's connectivity and activation potential — no guessing at match rates, no discovering the gaps mid-campaign.
- ✓Where records are well-connected, and where they're fragmented
- ✓What's limiting matchability and addressability today
- ✓How ready your first-party data is for suppression, personalization, and measurement
Get it where you already work
Apps on Databricks Marketplace
Conexa for Databricks is live now, ready to run inside your existing workspace — no separate infrastructure to stand up.
Find it on the Marketplace →Identity layer inside CustomerLake
Conexa will also power the identity layer within Databricks CustomerLake, Databricks' agentic CDP — connecting audience building, personalization, suppression, and AI-driven workflows.
Get a sneak peek →Validated by Databricks
We're a Databricks Bronze Partner
Adstra is a launch member of the Databricks Brickbuilder Partner Network, recognizing our ability to help organizations put trusted identity intelligence to work within the Databricks ecosystem.
Frequently Asked Questions
Still have questions?
What is Conexa for Databricks?
Conexa for Databricks brings Adstra’s identity resolution and enrichment capabilities directly into the Databricks environment, helping organizations connect fragmented customer data to persistent identities and build a more complete understanding of their customers.
How does Adstra work with Databricks?
Adstra brings identity intelligence directly to where customer data lives in Databricks, helping organizations resolve and enrich customer data without adding unnecessary complexity. Adstra is also a validated Data partner in the Databricks Brickbuilder Partner Network.
Why use native identity resolution in Databricks?
Native identity resolution reduces the friction of moving customer data between separate platforms. By bringing identity capabilities directly into Databricks, organizations can reduce engineering, governance and operational complexity and accelerate the path from data to business value.
How can Adstra help improve first-party data in Databricks?
Adstra helps organizations resolve fragmented customer records, fill gaps in first-party data and enrich customer profiles with additional identity and consumer intelligence—creating a stronger foundation for audience development, activation, analytics and other downstream use cases.
How does identity resolution in Databricks support AI?
Identity resolution helps create a more connected and persistent understanding of customers across fragmented data and signals. With trusted identity at the foundation, organizations can give AI models and agents richer customer context to support more informed, relevant experiences.
Let's Connect
Explore how Adstra can help you unlock personalized engagement and drive measurable growth.