Adstra x Snowflake
Turn customer data into customer intelligence
Resolve and enrich first-party data with trusted identity intelligence — directly within your Snowflake environment.
Bring identity to the data you already have
Your customer data holds more potential when you can connect it to the people behind it. Conexa runs natively in Snowflake to resolve fragmented records and enrich first-party data with trusted identity and consumer intelligence — without requiring data to leave your environment.
Identity Health Assessment
A free diagnostic that shows you where your data stands before you spend anything to fix it.
Identity Resolution + Enrichment
Row-level resolution links people, households, devices, emails, and offline IDs into one trusted profile. Append third-party attributes to strengthen segmentation and personalization.
Conexa Relay
No need to send your data anywhere. Adstra appends the right IDs in place and delivers them directly to your activation destination.
The result is one resolved profile, delivered straight to your activation destination — no extra steps in between.
Customer 360 Resolution
Link people, households, devices, emails, and offline IDs into trusted profiles.
Activation & Personalization
Create better audiences for campaigns and agentic workflows without leaving Databricks.
Measurement & Optimization
Deduplicate reach, suppress waste, and connect campaign outcomes back to profiles.
Profile Enrichment
Append 3rd party attributes and identifiers to strengthen segmentation and personalization.
With identity intelligence directly in Snowflake, customer data becomes more than a collection of records. It becomes a connected, enriched foundation for analytics, activation, personalization and AI.
Start Here
Understand the activation potential of your customer data
Run directly in Snowflake, the Identity Health Assessment gives you a clear view of how well your customer data connects to real people — revealing gaps, opportunities and the potential to build a more complete customer view.
- ✓Where records are well-connected, and where they're fragmented
- ✓What's limiting matchability and addressability today
- ✓How ready your first-party data is for suppression, personalization, and measurement
Get it where you already work
Identity Health Assessment for Snowflake
Assess the health, connectivity and activation potential of your first-party data directly within your Snowflake environment.
Get started →Conexa for Snowflake
Conexa will also power the identity layer within Snowflake — connecting audience building, personalization, suppression, and AI-driven workflows.
Find it on the Marketplace →Recognized by Snowflake
We're "One to Watch"
Adstra was recognized as a "One to Watch" in Data & Identity in Snowflake's 2026 Modern Marketing Data Stack report, highlighting our role in helping organizations build stronger identity foundations for modern marketing. Learn more →
Frequently Asked Questions
Still have questions?
What is Conexa for Snowflake?
Conexa for Snowflake brings Adstra’s identity resolution and enrichment capabilities directly into Snowflake, helping organizations connect fragmented customer records, enrich first-party data, and build a more complete understanding of their customers.
How does Adstra work with Snowflake?
Adstra brings trusted identity intelligence directly to customer data in Snowflake. With Conexa, organizations can resolve fragmented records and enrich customer profiles within their existing cloud data environment, creating a stronger identity foundation for analytics, personalization, activation, and measurement.
What is Adstra's Identity Health Assessment for Snowflake?
Adstra’s Identity Health Assessment is a free diagnostic that evaluates first-party customer data against the Conexa Identity Network. It helps organizations understand match rates, duplication, identifier coverage, demographic composition, and opportunities to improve connectivity and addressability before investing in identity resolution or enrichment.
How can identity resolution improve first-party data in Snowflake?
Identity resolution connects fragmented customer records and identifiers to persistent identities, creating a more complete view of the people behind your data. With Conexa for Snowflake, organizations can strengthen customer profiles and create a better foundation for segmentation, personalization, activation, analytics, and measurement.
How can identity intelligence in Snowflake support AI?
Identity intelligence gives AI models and agents a more connected understanding of customers by resolving fragmented records and enriching them with additional context. Conexa helps create a trusted identity foundation in Snowflake that can support more informed customer analytics, personalization, and AI-driven workflows.
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