ID Connection Strength

See the Strength Behind Every Connection.

Most identity graphs ask marketers to trust the match without showing how reliable it is. Adstra changes that with Identity Connection Strength — a transparent, configurable score that provides visibility into the linkages between people, households, and digital identifiers.

Only Adstra provides the Identity Intelligence that empowers you to move beyond opaque match rates and choose the right balance of precision and scale.

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Built for Every Identity Use Case

Choose The Right Match For The Moment

Marketing objectives shift across campaign goals, customer journeys, audiences, and channels. Identity Connection Strength helps marketers align identity strategy to each moment — whether they need high-confidence connections for precision, broader thresholds for scale, or a balanced approach for omnichannel activation.

Prioritize Precision

Select stronger identity connections for campaigns where accuracy, personalization, or customer relevance is critical.

  • High-Value Customer Win-Back
  • 1:1 Personalization
  • ROI-Driven Campaigns
  • Predictive Churn Prevention

Achieve Balance

Find the right middle ground for omnichannel activation, agency planning, audience extension, and partner collaboration.

  • Audience Segmentation (CRM)
  • Retargeting / Site Marketing
  • Frequency Management

Scale Smarter

Expand addressable reach by using broader connection thresholds for upper-funnel, prospecting, or brand-building campaigns.

  • Brand Awareness
  • Linear TV / Broad OTT
  • Programmatic Display
  • Look-Alike Modeling

ID Connection Strength: five signal quality factors with a 1–6 score scale where 1 is strongest

How it Works

ID Connection Strength

Five factors that determine the relative strength
of every identity linkage in your graph.

ICS Score

Recency

How recently observed

Frequency

How often confirmed

Cardinality

Breadth of signal sources

Congruency

Signals in agreement

Signal Integrity

Quality and reliability

Example connection strength
2/ 6
Strong connection
← Strongest Weakest →
Why Adstra?

The Difference Is Transparency

Adstra gives marketers visibility into what most identity solutions leave hidden: the strength behind every identity connection. Instead of relying on opaque match logic, teams can better understand how people, households, and digital identifiers are connected — and use that insight to make smarter decisions across campaigns, channels, and partners.

Transparent

See the relative strength behind identity connections.

Configurable

Tune identity strategy for precision, scale, or balance.

Privacy-First

Built for modern addressability using permissible, consented identity signals.

Portable

Apply identity intelligence across channels, partners, and activation environments.

“Adstra is both insightful and innovative in their approach to our business needs. They’ve helped drive revenue by providing excellent list recommendations and coordinating list modeling with co-op databases.”

Audience Development Director, Ogden Publications

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