Identity Resolution and Data Licensing

Your Identity.
Your Rules.

Enrich, match, and activate data across your entire ecosystem—on your terms. Adstra delivers transparent, composable identity resolution that puts you in control of your customer data.

Unlock your growth potential with Identity Intelligence.

Adstra for AdTech

Increase effectiveness
and scale.

Gain confidence in your connections with Conexa.

Choose attributes and identifiers to add incremental scale or leverage Adstra’s complete preconnected omnichannel graph.

Adstra provides ID Connection Strength, so you can tune identity connections for reach, precision, and cross-channel interoperability.

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Adstra for Agencies

Power audience models for superior targeting and engagement

Identify new prospects with Visitor Intelligence

Build and enrich consumer profiles to better understand potential customers and deliver truly personalized marketing campaigns.

Seamlessly activate data across platforms and media, ensuring consistent, impactful messaging wherever your audience is.

Adstra for Brands

Fuel brand growth with composable identity

Use Visitor Intelligence to identify potential new customers across all consumer channels.

Improve customer recognition, loyalty segmentation, and personalization in your marketing campaigns.

Deliver consistent, targeted messaging that increases engagement, boosts response rates, and keeps your customers coming back.

Adstra for Publishers

Uncover new opportunities to drive revenue

Adstra helps scale reach by identifying unknown visitors and turning them into actionable targets.

Our scalable identity resolution delivers deep audience insights and high-quality targeting.

Better match rates mean better targeting, better deliverability, and better results — and Adstra makes it happen.

Say Goodbye to Disparate Data

Build your ideal, fully configurable identity graph.

Adstra Attributes:

Rich customer details to deepen your audience understanding. 

Demographics
Behavioral signals
Purchase intent data
Household-level attributes
Location data
Deterministic & probabilistic IDs

Adstra Identifiers:

Persistent, cross-channel IDs that unify customer records.

PII-based IDs (email, phone, postal)
Device IDs
Mobile Ad IDs (MAIDs)
CTV IDs
Universal IDs
Offline & CRM identifiers

Conexa Identity Resolution Provides:

All the data resolution you need to grow with confidence.

Identity resolution behind your firewall
Configurable match rules
Ongoing data updates and hygiene
Interoperability across online/offline channels
Full transparency

Why Adstra?

Modular. Scalable. Privacy-Forward.

Reach more of the right people—and watch your brand grow.

Enhance Your Impact

Adstra enriches your customer data with comprehensive attribute and ID appends. You’ll gain deeper insights, more precise targeting, stronger measurement, and scalable audience activation — all while driving greater ROI.

Monetize with Confidence

Improve digital campaign outcomes with precise targeting, stronger measurement, and anonymous visitor identification that allows you to recognize, optimize, and monetize audiences across channels.

Boost Data Interoperability

Seamlessly unify fragmented data with crosswalks across multiple IDs and keyspaces, powering golden records through your Identity Spine License. For true omnichannel marketing, the Enterprise-Level Conexa integration delivers total data interoperability.