Michelle leads strategies that drive pipeline and revenue growth for Adstra’s data-driven identity solutions.
With over 15 years of experience in B2B marketing, she has built and scaled high-performing teams at organizations including Vivvix (acquired by MediaRadar), Kantar Advertising Intelligence, and Q-Centrix. Her expertise spans demand generation, brand strategy, and customer acquisition, with a strong track record of optimizing marketing operations and delivering measurable business outcomes.
Michelle focuses on helping marketers and their partners use data and technology to create more meaningful, connected brand experiences, enabling more effective engagement and growth in an increasingly complex digital landscape.