We’re excited to share that Adstra has won Best Identity Technology in the 2026 AdExchanger Awards for our Conexa platform.
It’s an exciting recognition and meaningful validation of what we set out to do with Conexa; to give companies a more transparent, flexible way to solve identity across an increasingly complex ecosystem.
Building identity differently
Identity has traditionally been treated as a static asset, often powered by infrastructure and match logic that customers can’t see or control. We believed there was a better way.
Conexa was built around a different approach: identity that is transparent and designed to adapt as customer signals, technology, and marketers’ needs change.
At the center is the Conexa Identity Network, which spans more than 260 million U.S. consumers and connects offline and digital signals to help companies build a more complete, durable understanding of their customers.
But the network is only part of the story.
Conexa is designed to meet companies where they already work. Identity resolution, enrichment, and intelligence can be accessed through environments like Databricks and Snowflake, as well as through Conexa Workspace.
Earlier this year, Adstra partnered with Stagwell’s The Marketing Cloud and Databricks to enable identity resolution through Databricks Clean Rooms. The collaboration enables secure data co-creation, helping marketers uncover new audiences and activate them without exposing or moving underlying customer data.
Conexa makes identity more accessible, enables frictionless collaboration, and accelerates time to value.
Going beyond the match
As identity becomes more fragmented across channels and platforms, simply producing a match isn’t enough. Brands need to understand the strength of the connections behind that match and have greater control over how identity is used.
That led to Identity Connection Strength, a capability within Conexa that brings greater transparency to identity resolution by showing the strength of the connections between signals. It provides insight into how identities are resolved and greater control over the balance between precision and scale.
That same philosophy extends across Conexa. Identity should work with a company’s existing data and technology investments – not require another lengthy implementation or closed ecosystem.
That’s where we continue to take Conexa: greater transparency and control, with less friction between customer data and the outcomes companies are trying to achieve.
A win for the team behind Conexa
Winning Best Identity Technology is an exciting milestone, but it’s also recognition of the people behind the platform.
Thank you to the Adstra teams who continue to build and evolve Conexa, and to the clients and partners who bring us real problems to solve and push us to make it better.
We’re proud of what Conexa has become and even more excited about where we’re taking it next.