Where identity becomes your competitive edge
Move beyond static profiles by connecting signals into a dynamic identity that adapts, scales, and performs across every channel.
Dynamic identity resolution
Conexa continuously resolves signals across channels, connecting digital and offline behaviors into a dynamic, ever-evolving identity foundation.
New opportunities for net-new growth
Clean room collaboration unlocks new insights, activation, and measurement—turning connected data into scalable, repeatable growth opportunities.
Tune identity with total transparency
Adstra gives you unmatched visibility into identity linkages, so you can tune precision and scale with confidence, not guesswork.
Adstra Audiences — Built better to perform better
Powered by Conexa, Adstra Audiences deliver precision and differentiation, helping marketers move beyond commoditized segments to reach real people.
Meet the Team

Lance Brothers
Chief Revenue Officer

Andy Johnson
Chief Data & Product Officer

Patrick Roman Gut
SVP, Head of New Business

Todd Schoenherr
SVP, Head of Product

Michelle Galvan
VP, Marketing

Yosh Pastrana
Sales Director, Identity & Data Solutions
FAQ
What is dynamic identity in marketing?
Dynamic identity is a continuously evolving view of the customer, built from real-time interactions across channels. Instead of relying on static profiles, it reflects how people actually behave and engage over time.
How does identity resolution work across online and offline data?
Modern identity resolution connects digital and offline signals into a unified view, allowing marketers to recognize and engage consumers consistently across devices, channels, and environments.
What is ID Connection Strength, and why does it matter?
ID Connection Strength measures how strongly two data points are linked. With transparent connection strength scores, marketers can intentionally balance precision and scale based on their specific use case.
How do clean rooms support marketing growth?
Clean rooms enable privacy-safe data collaboration between brands and partners, unlocking new opportunities for insight, activation, and measurement without exposing raw data.
What makes high-quality marketing audiences different?
High-quality audiences are built on strong identity foundations, not commoditized segments—resulting in more precise targeting, better performance, and more meaningful engagement.