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How Brands Are Overcoming Three Common Challenges When Implementing New ID Solutions

Digiday – October 1, 2024 By Lance Brothers, Chief Revenue Officer, Adstra The advertising industry is busy adapting to a multi-ID landscape, managing all the complications that come with an entirely new infrastructure for collecting, protecting, using and exchanging data. On top of this, the industry is closely monitoring Google’s case with the DOJ and preparing for […]