Run a secure Identity Health Assessment in Databricks and unlock the full potential of your first-party data with the Adstra’s Conexa Identity Network.
Discover how to set up a privacy-safe clean room, assess match performance, and enrich your audience with actionable insights — all without moving or exposing your data.
What You’ll Learn in This Video
- How to run an Identity Health Assessment directly within your Databricks environment
- How to validate match rates and identifier coverage across your first-party data
- How to gain a deeper understanding of your audience with demographic, geographic, and lifestyle insights
- What incremental identifiers are available to extend reach beyond your existing customer base
- How to find more of your best customers using a unified identity foundation
Chapters
0:00 – Identity as the Foundation for Business Outcomes
Introduction to how identity drives audience activation, growth, monetization, and measurable performance.
2:55 – Turnkey Collaboration Use Case
Walkthrough of a brand running an identity health assessment and shopper insights analysis.
3:30 – Governance & Data Preparation
Review of the structured data environment and validation of the first-party input dataset.
8:00 – Privacy-Safe Clean Room Collaboration
Step-by-step demo of secure, no-data-movement collaboration within Databricks.
10:45 – Executing Identity Resolution
Adstra’s identity matching and enrichment runs within the clean room environment.
12:45 – Identity Health Assessment Dashboard
Dashboard reveals match performance, enrichment coverage, and indexed audience insights.
15:30 – From Insight to Activation
How validated identity data fuels smarter targeting, expansion, and measurement.